Benefactors of the Blue Collar

Dinesh Goel, a chemical engineer from IIT-Bombay, started working with a multinational bank after he graduated in 2012. Almost a year later, he realised that his house maid was worried about her only son’s job.

A watchman at his housing society would ask him about job opportunities for him. These incidences made Goel realise that there was a need of a network for blue collar jobs. Then, he and his friends teamed up to launch a unique recruitment platform for the blue collar class, aasaanjobs.com.

“An able leader,” as his colleagues refer to him, Goel quit his job to dedicate time for the new company. IITians Kunal Jadhav, Gaurav Toshniwal, Kedar Gokhale, Ishank Gupta, Siddharth Das and Vaibhav Chaudhary joined him in the company. Their idea clicked as the blue collar job market is highly disorganised. Today, within a year, aasaanjaobs.com—which has a team of 150 youths, including 30 IITians—has succeeded in providing jobs to nearly 3,000 people, all at a good profit.

Aasaanjobs.com has tied up with around 500 companies like Toyota, Eureka Forbes, ITM, box8, carwale.com and bewakoof.com. They find data entry operators, accountants, receptionists, delivery boys, drivers and office assistants for these companies. Once a candidate registers on the website via an app for free, the company’s team checks its 16 centres across Mumbai for a suitable job for them.

“It helps the client and the candidate. As we assess the candidate’s profile thoroughly, the client does not need to invest time into the process. The candidate also gets a clear idea about the job profile,” says Siddharth Das, head of Business Development.

He says the company’s thrust is on skill development. “We train the drivers in etiquettes and how to converse well. We believe that they should serve their clients gracefully.” The company is in touch with National Skill Development Corporation (NSDC) and National Skill Development Agency (NSDA) to utilise the funds allocated for skill development.

Aasaanjobs.com believes in providing end-to-end services to candidates free of cost.

The company is growing its four departments: business development, sales, operations and marketing and technology. Job seekers have increased 12-fold in the last four months.

Aasanjobs.com pays `1,000 to anyone who refers it to their friend or relative. It also arranges accommodation for selected outstation candidates for two months, allowing them to concentrate on their jobs instead of running around to find a place to stay in space-crunched Mumbai.

Dipti Pawar, who got a data entry job within two days of registering on aasanjobs.com, says, “They were very helpful. They did a follow-up from my interview till I got my offer letter.”

Chandrakala D N, senior executive (accounts and finance) with Samvad Partners, says, “Getting perfect candidates was a tedious task earlier but aasaanjobs has made it simpler for recruiters who can browse a list of desired candidates and know about their skills.”